Honda India launches 6 new variants of the Brio


Honda Cars India, the wholly owned subsidiary of the Japanese automobile manufacturer Honda has launched 6 new variants of the Brio small car in the Indian car market. The new variants of the Brio have been priced in the range of Rs 4,12,000 to Rs 6,13,000 (ex-showroom, Delhi). The metallic color models of the variants will cost Rs 3,500 higher.


The Japanese automaker has launched the new variants of the Brio with new revamped features and upgrades with the aim of enabling more convenience and comfort to the customers. Among the upgrades in the new Brio variants are driver height adjustment and rear windshield defogger.


According to Mr. Jnaneswar Sen Senior Vice President (Marketing and Sales) Honda Cars India, the carmaker has sold more than 32,000 Brio in the 2012-13 fiscal emphasizing the significance of the car model for its Indian car portfolio.


(Source: Reported in on May 07, 2013)


Honda hopes to tap demand for diesel cars with Amaze


Senior Vice President, Honda Cars India, Jnaneshwar Sen said that with the company coming out with its first diesel offering they hope to cater to the increasing demand for such cars. 


The new Honda Amaze sedan launched by the company, comes with both petrol and diesel engines. "This is our first diesel offering in India. Earlier, we were at a disadvantage due to no diesel model in our portfolio of cars. With increasing preference for diesel vehicles in India, we were missing out on a crucial segment of buyers. With an internationally developed diesel engine, Honda is now geared up to cater to this segment" said Jnaneshwar Sen. 


He said that the company would come out with a diesel variant in all new models launched by it in t he future. Honda India is considering launch of a compact SUV and a 7 seater MUV, he said. 


The new Amaze which would be manufactured at the Greater Noida plant would be available in tier II and smaller towns too besides the big cities, as part of Honda's efforts to tap the market in small centres. 


Sen said that they expect to derive 60 per cent of their sales of Amaze from these smaller cities.


Source: Article in the ET dated April 24, 2013