Honda hopes to tap demand for diesel cars with Amaze


Senior Vice President, Honda Cars India, Jnaneshwar Sen said that with the company coming out with its first diesel offering they hope to cater to the increasing demand for such cars. 


The new Honda Amaze sedan launched by the company, comes with both petrol and diesel engines. "This is our first diesel offering in India. Earlier, we were at a disadvantage due to no diesel model in our portfolio of cars. With increasing preference for diesel vehicles in India, we were missing out on a crucial segment of buyers. With an internationally developed diesel engine, Honda is now geared up to cater to this segment" said Jnaneshwar Sen. 


He said that the company would come out with a diesel variant in all new models launched by it in t he future. Honda India is considering launch of a compact SUV and a 7 seater MUV, he said. 


The new Amaze which would be manufactured at the Greater Noida plant would be available in tier II and smaller towns too besides the big cities, as part of Honda's efforts to tap the market in small centres. 


Sen said that they expect to derive 60 per cent of their sales of Amaze from these smaller cities.


Source: Article in the ET dated April 24, 2013


Honda Service Reach Out program

Vision Honda launches a unique service program for it's up country customers in Kottayam & Alappuzha districts. These camps are scheduled to be held on select days at various fully equipped service centres. They will be manned and operated by qualified Honda Service professionals from Vision Honda. Do check out the service schedule in your area on the map here.